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Self-Driving Cars: interesting Scenarios and Ethical thought starters

I don’t know yet, but sure I will appreciate that I can sit and do whatever as a car drives me on a 250 mile road trip.

But…what I do think would be cool is an always on Valet. Get out of your car, the car goes and finds itself a parking spot. That’s clever.I can just press a button on my app and my car shows up when I’m ready to go.

Someone could even write an optimizer. I’m willing to wait and extra minute, car, if you can find a parking spot under $2. Clever indeed.

And then there is the NPR story about how policy is thinking through self-driving cars, the challenge between the stroller and the grocery cart. If they are both the same size and the car has to hit one, how does it know which to hit. This could be the moment when machines actually turn, well, Data-of-Star-Trek-Next-Generation on.

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Talk about disruption…

If we are not sorting out space travel and space colonization in the next 50 years, we might be in trouble.

This is both awesome…and scary. It makes me want to read more philosophy.

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Does how we feel impact how we want to shop?

Feelings – we got them.

This research I did end of 2014-heading into 2015. It was part of an ongoing thought stream I’ve had for awhile – thinking around what are common/standard dimensions we should have when putting together modern personas. Which, if you pull that back a bit, the bigger question is, what does role does a persona play in developing communications experiences. Should they have a larger impact further up-stream in the strategic process/prioritization? Or further downstream, focused on inspiring creative ideation? I digress…

Back to the research. This was an interesting attempt to catch people to think about what kind of mood they were in and then cross-tab that with channel experiences/usage/preferences. In the research we called the differentiators ‘moods’, looking back I think they are just variations of archetypes. However, it did point to some directional findings that based on what a person was feeling about what they were shopping for – say anxious or confident, impacted their channel and experience preference.

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Experience design for fun and profit: Follow the money (thoughts on who you should target/design for)

Designing for your future audience…doesn’t always mean the next 17 year old. I actually think, designing for the boomers is more interesting. Because boomers actually need a tighter, more restrictive set of design rules that you can apply to solve the problem for….but that’s another blog post. Or, maybe it’s because I’ve now spent the 23rd time reloading the Roku/Netflix connecting for my father and I really want some interface designer to get on board and make it easy for everyone involved to “get” how to make everything work together. But I digress…

Back to Boomers vs. those young whipper-snappers. Why boomers? Well, from a business perspective – two studies that have come out that start to frame who’s money you should follow. One from Gallup, which asked these questions –

Are you feeling pretty good these days about the amount of money you have to spend, or not?
Did you worry yesterday that you spent too much money, or not?
Would you be able right now to make a major purchase, such as a car, appliance, or furniture, or pay for a significant home repair if you needed to?

Across all three questions, Boomers tracked the most confident, most willing to spend. On the other side of the coin, a recent study by Fluent (digital agency, glad they did the survey, thank you) found that –

According to the study, only 19% of the over 1,000 college kids polled felt they had the money to meet expenses while 79% are more cost-conscious now than they were a year ago.

This isn’t the only study that points to younger generations more concerned about money. And while this isn’t that only stat that we should consider in making a business decision, looking at where the power to spend is, I would start thinking about how to create design experiences that motivate an older audience.

Money alone is not the only thing to consider for what audience you should design for…in 2012 a Pew study found that over 30% of boomers own a smartphone and 80% of them are online. This is point towards a mix of adoption and the means to spend.

So while I’ve seen the push to ‘design for the young’ (I wonder if that’s because design for the young is because designers are younger so easier to be empathetic with the audience or they are young and fear the old audience because that is their future…) design for the old may be more profitable.

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