With the ‘Age of Conversation‘ coming of…well..age, brands have been asking – how do we [brands, brand communication] engage in consumer’s conversations? I’ve always believed in a couple simple rules of thumb in engaging consumers with brand conversational/social media communications;
1 – give consumers something to talk about
2 – give consumers a place to talk
One of the best conversational bits you can give consumers to talk about is a brand experience. Let them get involved in the essence or what makes the brand what the brand is. Now, given, that is not always the easiest thing to do. But one client at my current agency has taken some giant steps lately to sharing it’s brand and the experience that comes with the brand with consumers.
The team that is working on doing this has done a great job letting consumer peek into the Harley-Davidson world and the DNA that makes up the brand. They created a live feed google gadget/widget and banner from Sturgis. For those who don’t know, thousands of Harley-Davidson riders descend upon the city of Sturgis once a year to gather and be a part of all things Harley-Davidson. The live gadget lets consumers from all over the world lets them see just what this event is, what this gathering of Harley-Davidson community is all about. This is a great step to giving the consumers something to experience, something to talk about.