Dylan spreads the message right…
So far, I’m liking this idea. You get to “create” you own message (mine is below) and then send it to a friends. But they didn’t stop there. Instead of just sending you message they give you embed code for blogs, Myspace and Facebook application.
Engaging the consumer and giving it a chance to spread… social media done right.

yeah, I was impressed by this myself, fun and a great example of social media done right!