Comments on: Social Advertising - a defintion http://herbsawyer.com/2007/10/10/social-advertising-a-defintion/ Thu, 28 Aug 2008 14:44:03 +0000 http://wordpress.org/?v=2.6 By: Informal cooking classes. http://herbsawyer.com/2007/10/10/social-advertising-a-defintion/#comment-19287 Informal cooking classes. Mon, 04 Aug 2008 00:05:23 +0000 http://herbsawyer.com/?p=43#comment-19287 <strong>Viking cooking classes....</strong> Leisure cooking classes houston texas. Cooking classes portland oregon. Cooking classes for kids. Cooking classes in northeast pa. Cooking classes at kitchen barn in virginia beach.... Viking cooking classes….

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]]> By: Julia Roy http://herbsawyer.com/2007/10/10/social-advertising-a-defintion/#comment-25 Julia Roy Tue, 16 Oct 2007 19:26:17 +0000 http://herbsawyer.com/?p=43#comment-25 The future of "social" advertising and the agencies that are starting to pop up in order to help developers manage it is an intriguing topic for me. socialmedia.com is an interesting site. Also interesting is that the agency is based in silicon valley, colorado and india. The future of “social” advertising and the agencies that are starting to pop up in order to help developers manage it is an intriguing topic for me. socialmedia.com is an interesting site. Also interesting is that the agency is based in silicon valley, colorado and india.

]]> By: herb http://herbsawyer.com/2007/10/10/social-advertising-a-defintion/#comment-23 herb Fri, 12 Oct 2007 13:57:02 +0000 http://herbsawyer.com/?p=43#comment-23 Derek - I like that. Adding 'with the conversation'...being a part of it. Derek -

I like that. Adding ‘with the conversation’…being a part of it.

]]> By: derek http://herbsawyer.com/2007/10/10/social-advertising-a-defintion/#comment-22 derek Thu, 11 Oct 2007 17:00:53 +0000 http://herbsawyer.com/?p=43#comment-22 to be a pain: it would be better served if it was described as a 3-way model: message from mark-comms/community/machines doing smart stuff with the conversation someone (whose blog escapes me) wrote about the trinity. All valuable, remember: create message, consume message, contextualise message (machines) to be a pain: it would be better served if it was described as a 3-way model:

message from mark-comms/community/machines doing smart stuff with the conversation

someone (whose blog escapes me) wrote about the trinity. All valuable, remember: create message, consume message, contextualise message (machines)

]]> By: Dan Wallace http://herbsawyer.com/2007/10/10/social-advertising-a-defintion/#comment-20 Dan Wallace Wed, 10 Oct 2007 23:58:10 +0000 http://herbsawyer.com/?p=43#comment-20 "Social marketing is the act of creating brand conversation in a social media environment." Agreed -- this could possibly be simplified into a "push" (traditional model) vs. a "two-way" conversational model. “Social marketing is the act of creating brand conversation in a social media environment.”

Agreed — this could possibly be simplified into a “push” (traditional model) vs. a “two-way” conversational model.

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