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	<title>Comments on: Little social media ROI roundup</title>
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		<title>By: herb</title>
		<link>http://herbsawyer.com/2007/12/03/little-social-media-roi-roundup/comment-page-1/#comment-179</link>
		<dc:creator>herb</dc:creator>
		<pubDate>Mon, 03 Dec 2007 23:33:46 +0000</pubDate>
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		<description>I&#039;m not sure if companies are, but I think we are getting solid ideas bubbling up to attack the problem of measurement. I know I&#039;ve been asked to pull more of these types of topics everyday to share with co-workers.

I tend to be in the camp that past/present day measurement definitions are not going to work with the future of social media and WOM.

Have you tried my custom google searches I made? Really good at tracking down ROI topics.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure if companies are, but I think we are getting solid ideas bubbling up to attack the problem of measurement. I know I&#8217;ve been asked to pull more of these types of topics everyday to share with co-workers.</p>
<p>I tend to be in the camp that past/present day measurement definitions are not going to work with the future of social media and WOM.</p>
<p>Have you tried my custom google searches I made? Really good at tracking down ROI topics.</p>
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		<title>By: Valeria Maltoni</title>
		<link>http://herbsawyer.com/2007/12/03/little-social-media-roi-roundup/comment-page-1/#comment-177</link>
		<dc:creator>Valeria Maltoni</dc:creator>
		<pubDate>Mon, 03 Dec 2007 18:13:37 +0000</pubDate>
		<guid isPermaLink="false">http://herbsawyer.com/?p=59#comment-177</guid>
		<description>Effective use of Twitter, glad I found you there ;-) Thank you so much for working on this. Are companies watching these awesome people taking the time to provide this sort of service in real time? This is also what social media is about. Want to measure it? How about I am now paying much closer attention to this blog?</description>
		<content:encoded><![CDATA[<p>Effective use of Twitter, glad I found you there ;-) Thank you so much for working on this. Are companies watching these awesome people taking the time to provide this sort of service in real time? This is also what social media is about. Want to measure it? How about I am now paying much closer attention to this blog?</p>
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