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What Web applications and trends will make it big in 2008? In this post the RWW authors ruminate on the current trends in Web technology and look forward to what 2008 might bring us.
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What follows is a smorgasbord of websites, services, concepts and gadgets that at first glance seem to have little to do with each other but which taken together give a picture of where our brave new networked world may be heading.
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Getting to First Base: A Social Media Marketing Playbook. If you’re a marketer in a company, agency or small business, this book will tell you how to market products and services through social media channels like blogs, podcasts and Facebook.
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Driving Automotive Sales This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc. and Rainbow Media.
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You might have heard of John Battelle. He plans the Web 2.0 Summits, wrote a book about Google, runs an online advertising company, among many other things. I spent some time with him this week talking about his predictions (which, for the past few years,