Comments on: Brand Thoughts: Social Objects, Markers vs. Using Media to Define Ourselves

By: HoDuffb7889

HoDuffb7889 — Sat, 31 Oct 2009 06:29:08 +0000

i have posted your blog on my site

regards
james jafer
______________________________________________
Technical Translations | recycled plastic tables | seattle divorce attorneys

By: herb

herb — Thu, 17 Jan 2008 14:37:48 +0000

Valeria,

Agree, people and their personalities are aligned with many of their purchase decisions. Kind of like you dogs and dog owners look/act like each other.

I’m just wondering, within the context of who we perceive others and define ourselves if brand “badge” is starting to weaken, based on media saturation. I feel like I would “know” more about a two VW drivers if they both had their music turned on.

By: RickMahn.com » Blog Archive » links for 2008-01-17

RickMahn.com » Blog Archive » links for 2008-01-17 — Thu, 17 Jan 2008 12:19:31 +0000

[...] Social Objects, Markers – Defining Ourselves A really good post by blogging friend Herb Sawyer. (tags: social networking objects media) [...]

By: Valeria Maltoni

Valeria Maltoni — Thu, 17 Jan 2008 02:18:06 +0000

Interesting, so how about who doesn’t drink Coca-Cola? That would give you good information. And no, I don’t drink Pepsi, either ;-)

It works for cars. VW drivers are extremely aggressive and unpredictable on the road. Volvo drivers are very predictable and keep nice distance. Minivan drivers have the big vehicle and bad image problem (theirs, really) as wanna be SUV drivers with less money, so they tend to be bullies on the road. Try it on, see if it works for you. i could go on.

Thank you for continuing the conversation. I am finding Hugh’s flesh out of the social object/market metaphor a bit forced at times. It can also get very theoretical quickly. It has lots of merit, mind you. Sometimes we try to fit the explanation with the reality we observe…