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Reasons to blog elevator pitch – what’s your game plan?

You’ve got an elevator ride, I’ll even be kind and say its 40 floors, to explain/convince to the president/department head/client why they/we should be blogging.

Chris Brogan has had some great advice, just wondering what’s your game plan?

I’ll repost a ‘top five’ in a couple of days. Use of key stats encouraged – 75% of Journalists Get Story Ideas from Blogs.