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When will pressure change behavior? Pushing a message to the obvious.

Some quick thoughts on my bus ride in this morning…

When will gas prices and economic pressures change peoples behavior?
Maybe I’m just been looking in the wrong places but I would have thought by now we would been reading studies and stories about how Americans are changing their driving behaviors. Or I would have more bus friends. I’m just not seeing it, wondering when the tipping points hits and what it will be.

Messages to the obvious. I know having peace marches is important…but having them in the middle of Uptown Minneapolis is preaching to the crowd. How about peace marches is the middle of a suburb neighborhood where people need to think about it. I think about advertising this way…who do we really need to show our message to.