Comments on: Evolving some thoughts on measuring social media

By: unisys

unisys — Sat, 19 Sep 2009 04:15:22 +0000

I do agree, social media has been in the center of attention for all business owners, it's a thing that we shouldn't miss if we wanted our company to grow.

By: resume template

resume template — Sat, 19 Sep 2009 04:09:05 +0000

I certainly agree with you, social media has the potential to help business owners grow their business..

By: Workwear

Workwear — Sat, 22 Aug 2009 05:26:55 +0000

Social Media had been really a hot topic and a trend now a days, well many people are now hooked up with this social media sites even some businessmen had used these sites for marketing their products and business.

By: Bill

Bill — Tue, 11 Aug 2009 17:16:07 +0000

Nice brainstorm. As a fellow blogger I know how valuable social media can be.

By: CLUBPENGUINCHEATS

CLUBPENGUINCHEATS — Tue, 11 Aug 2009 06:17:00 +0000

If you design a social media project to have people u2018visitu2019 your store, then use the metrics, because you just need them to stop by.

By: Married name change

Married name change — Mon, 03 Aug 2009 11:48:19 +0000

Very strong points you raised. The power of social media is continuously stretching far and wide, even going into deeper lengths like dating and wedding networks that's why its elements should remain flawless to assure its participants a satisfactory experience.

By: Craigslist Proxy

Craigslist Proxy — Fri, 29 May 2009 07:41:00 +0000

Well done. I hope others enjoyed this as much as I did.

By: herb

herb — Wed, 29 Oct 2008 15:13:19 +0000

Hi Katie,

Good points, and maybe it is that I need to expand upon what I am considering “content”. Here is some rambling, pre-coffee thoughts.

To me, content has several definitions and I tend to think of content in a broader artifact/object/information sense, not as traditional “media content” – if that makes sense. So that when designing a social media project you are going to have content – information, POV, discussions, etc that are going to be part of the project.

And you’re right, organic conversation is not something you can control. But you can control how you approach the conversation. We do have control on how we present ourselves. So, to me there is a small control factor in what we can do. I can walk into a dinner party and I can approach people and conversations and be a raving lunatic or a calm, shy wall flower. Each approach is going to have an effect on the conversation, sentiment.

When creating a social media project, we do have intent on what we want to do. There is something we want to achieve. That could be creating a better venue for feedback or actively approaching consumers in there conversation environments. In doing so, we will have information, venue, that is “content”, (information/artifact) something to share, discuss, have place.

I totally agree with you that in that we need to figure out the the nature/context of conversations and what people need/want. That is why I talked about “designing” social media projects. By incorporating design principles into a social media project I think it helps identify and solve the problem (problem being what we would like to achieve).

Hmmm…my thoughts are kind of all over the place…maybe this would be better if it had its own blog post :)

By: Katie Delahaye Paine

Katie Delahaye Paine — Wed, 29 Oct 2008 09:20:31 +0000

You keep talking about “your content” as if social media is some sort of web site or magazine, when in fact its a conversation that is happening in your marketplace. I worry that you are assuming you can contreol that conversation, when you most certainly cannot. That’s why you need to understand the nature and content of that conversation first before you can figure out what people are actually doing with that conversation and what you want to do about it

By: Peter Kim

Peter Kim — Tue, 28 Oct 2008 21:19:13 +0000

Flattered, of course! But now you have to take the next, more difficult step…what’s the metric that rolls all of this together? Let me know…