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Month: July 2009

Some interesting links I saw

We’ve seen this before, but the AR business cards are really making some interesting steps forwards. The link has the video, which shows the interaction of being able to call the person directly from the AR. I like this demo because it is showing the possible adoption of video/mics built into most computers these days and combining your social graph (your social media footprint) with platforms outside of the computer environment.

Want to watch those spots from days gone by? Duke University has put a collection online. See what the Madmen were making

No, can’t drive your car with your iPhone, but close

Speaking of mobile phones, Americans no longer use them predominately to talk…52 percent of Americans use mobile for non-voice activities: Study. Which is pretty crazy to think about. I think we’ve passed the tipping point for mobile devices, and we should really start to think of mobile as another communication platform. Much like we think of the internet as a platform, we should think about how to weave mobile into our communication efforts as another main 360 connection point (and not just apps, but how people connect to data/communication on the go).

The Forrester Groundswell Awards are coming in, and it looks like some really interesting stuff. Nominated is the BLT (Bacon Lovers Talk) site.

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More fragmentation, more opportunities – Interesting media evolution

Nascar Handpicks 28 Websites to Cover Races

I think this article is worth a read for a couple of reasons… it points to an interesting side of the evolution of media. Because of the financial impact of both newspapers folding and newspapers (along with other publishers) not being able to send reporters to cover the races Nascar realized that they needed find a new way to get coverage to help keep fans informed/enthusiastic about the sport. They opened it to find top sites that covered Nascar and give them passes to races.

This has impact on several areas of our business.

Media – we know that traditional publishers are dying. This could really impact the fragmentation of “eyeballs”.
PR – Traditional reporters are losing both their “voice” and “ access”.
Digital – There is more content to aggregate, more opportunities to help fans find and access the content.

Brands – Could “sponsoring” reporters, i.e. give them money to help them just cover events, be way to develop relationships with a “publisher” and their readers.

What are your thoughts?

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