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Month: February 2016

Talk about disruption…

If we are not sorting out space travel and space colonization in the next 50 years, we might be in trouble.

This is both awesome…and scary. It makes me want to read more philosophy.

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Does how we feel impact how we want to shop?

Feelings – we got them.

This research I did end of 2014-heading into 2015. It was part of an ongoing thought stream I’ve had for awhile – thinking around what are common/standard dimensions we should have when putting together modern personas. Which, if you pull that back a bit, the bigger question is, what does role does a persona play in developing communications experiences. Should they have a larger impact further up-stream in the strategic process/prioritization? Or further downstream, focused on inspiring creative ideation? I digress…

Back to the research. This was an interesting attempt to catch people to think about what kind of mood they were in and then cross-tab that with channel experiences/usage/preferences. In the research we called the differentiators ‘moods’, looking back I think they are just variations of archetypes. However, it did point to some directional findings that based on what a person was feeling about what they were shopping for – say anxious or confident, impacted their channel and experience preference.

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