Author Archive

Pre-shape “intent” to your website…rambling thinking

Some more out-loud blog thinking…
Thinking about how it is difficult to understand user intent on the web. Are they just searching for a price for a car because they are about to buy or because they are looking for a friend? I know, broad. But what I’m wondering is if there is a way to [...]

Value of social media…web presence - several thoughts rolling around in my head

I’ve taken some time away from social media… i.e. blogging, twitter, etc. I needed to step back and soak some inputs in… and step away from the echo chamber. I’ve been evolving my thinking and here is where I’ve landed on a couple of thoughts.
Social Media - ROI, Value, Etc - It’s some sort of [...]

Evolving some thoughts on measuring social media

Bare with me, I’m going to do some thinking out loud here for this post. Measuring social media is a large topic, hot topic, and ever discussed topic around many social media water coolers. Over the last couple years the topic/meme has evolved in several directions both on the quantitative and qualitative side of the [...]

Social Media best practices meme - points for a strong social media strategy foundation

Dusting of my social media links in my Google Reader, found an interesting meme being passed around that just happened to touch on a few water cooler discussions I’ve had in the last couple of days. Seems that the discussion around social media has started to evolve to a ‘best practices discussion (started by Mitch [...]

Serve me a chance to participate

I know, long time no blogging. Life does that.
But saw this today, Bookmarkable Banners with Reminders over at Ad Lab blog…and could not stopping thinking, yes, this is what I want…this is what will help me.

The example above is an ad for what looks like a music event, but you can see how this [...]

Reaction to AdAge - Separating Brilliance From Blabber

I’ve been low on bandwidth lately…so throwing this up in rough form, clean this up at a later date. Here is my quick, straight from the gut reaction to the AdAge round table discussion. Glad to see Matt, Armano, Rohit at that table.

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Ramblings on ‘experience’

This started as a quick comment on Paul’s blog…and started rambling enough that I wanted to post it here…if anyone else has reactions/ramblings on the topic.
Ok, While I haven’t read the report yet…I will…my first gut reaction is that the ‘people will be buying experiences’ isn’t new. I’ve seen that in a couple of different [...]

testing beatport player

update: this is kind of weak…thought it would play entire tracks.
//—————- BEGIN BEATPORT PLAYER ———————–

//—————- END BEATPORT PLAYER ————————-

So I guess this advertising thing is going to really take off…

Browsing my feeds this morning found AdPulp passing along a Wall Street Journal article that ads that are targeted to the consumer, the consumer is 1/3 less likely to change the channel. Hot. So this whole thing about knowing your audience might pay off. I wonder if this study could be the foundation to a [...]