In the latest issue of Fast Company there is an article that is creating a little bit of a stir, “Is the Tipping Point Toast?” The guts of the article is that Duncan Watts is taking The Tipping Point by Malcolm Gladwell and other influencer marketing sources to task saying that the current state of ...
Co-worker of mine said that quote in passing, half joking, half teasing me because of the area I work in (she also has a nick name for me that plays off my name and viral diseases…because I “spread” things in social media…I’m sure it’s meant to be endearing). But whether she realized it or not, ...
I read announcements on other blogs…but now that I have the same announcement, it’s a weird post to write. As of last week: New title – Consumer Engagement Research Strategist New responsibilities – I have a team to craft and grow New challenges – Help brands and their messages engage with consumers We are building/transitioning ...
likemind.min was yesterday morning and we had a great turn out. We had close to 20 people, 4-5 new faces again. I’m a little nervous what will happen when everyone will show up. While co-host Sarah and I had throw out the topic of discussing trends/predictions of ’08, the conversation quickly wandered in its own ...