I unplugged over the weekend (at brother’s wedding on the farm). Doing so I was able to reflect on on I dip into the social media pool. I realized a couple of things. 1 – I am a horrible writer. 2 – I don’t actively participate in social media. In regards to (1), that will ...
With the ‘Age of Conversation‘ coming of…well..age, brands have been asking – how do we [brands, brand communication] engage in consumer’s conversations? I’ve always believed in a couple simple rules of thumb in engaging consumers with brand conversational/social media communications; 1 – give consumers something to talk about 2 – give consumers a place to ...