5 years…
…actually, not quite 5 years. In 2005 I joined Carmichael Lynch as a research specialist. Back then social media was a buzz word, Twitter still had the “track” feature and Facebook was just for college kids. Through the years I had the fortune to work with some great people to create some great [...]
I’ve taken some time away from social media… i.e. blogging, twitter, etc. I needed to step back and soak some inputs in… and step away from the echo chamber. I’ve been evolving my thinking and here is where I’ve landed on a couple of thoughts.
Social Media – ROI, Value, Etc – It’s some sort of [...]
Bare with me, I’m going to do some thinking out loud here for this post. Measuring social media is a large topic, hot topic, and ever discussed topic around many social media water coolers. Over the last couple years the topic/meme has evolved in several directions both on the quantitative and qualitative side of the [...]
Dusting of my social media links in my Google Reader, found an interesting meme being passed around that just happened to touch on a few water cooler discussions I’ve had in the last couple of days. Seems that the discussion around social media has started to evolve to a ‘best practices discussion (started by Mitch [...]
I’ve been low on bandwidth lately…so throwing this up in rough form, clean this up at a later date. Here is my quick, straight from the gut reaction to the AdAge round table discussion. Glad to see Matt, Armano, Rohit at that table.
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Maybe that is why I love my Ning(s).
And I don’t really want to get on someone bad side…and this is more a poke at social media enthusiasm than her. But really…you spent 9+ hours on a Saturday night making web 2.0 Easter Eggs? I mean…I just…I just shake my head. Was it better than my [...]
Co-worker of mine said that quote in passing, half joking, half teasing me because of the area I work in (she also has a nick name for me that plays off my name and viral diseases…because I “spread” things in social media…I’m sure it’s meant to be endearing). But whether she realized it or not, [...]
I think one of the main “trends” of 2007 was the maturing of the discussion/idea of social media and the relationship it has with business/consumer (person)/brand. I’ve been reading some great ROI discussions that really illustrate how far the strategic thinking has come. I’m going to kid myself and say that over the holiday break [...]
Another post escapes my agency firewall (I blog several places)
Several people have been asking/chatting about Social Media ROI lately so I thought I would pull together some quick stats and links on the topic. To sum up, nobody has really broken the code and has been able to equate a number (impressions…yuck) to Social Media [...]
