Archive for the ‘Social Media’ Category

Hate on Facebook

Just a quick note. Seems there has been some unrest in the blogosphere over Facebook. A bit disturbing to me as well.
First off is Cory Doctorow post on How Your Creepy Ex-Co-Workers Will Kill Facebook. It touches on something I felt for awhile. Do I HAVE to friend you? Even if we are just work [...]

Search the Social Media blogosphere with this handy custom search

So I saw this idea on the Account Planning Social Network that Michael Johnston of Things do not change, we change made two custom Google searches for Trends and Research. He got the idea from MisEntropy who created a search for the plannersphere blogs. And because I really needed to procrastinate at work right [...]

Mess of thoughts on effective mass brand communication using social media (kind of)

I’ve just been wanting to get some of this out -
Catching up on a couple of my daily read blogs that I hadn’t been reading daily came across a post of Rohit’s which lead me to his personal Facebook for his work and upcoming book (I think having his own group was clever). Clicking through [...]

Social Advertising – a defintion

Reading through my tweeted links this morning came across Read/WriteWeb’s post SocialMedia Aims to Bring Attention Economy to Advertising discussing Seth Goldstein’s presentation of Seth’s new company SocialMedia.com at the Graphing Social Patterns conference. What caught my eye was the term Social Advertising and Seth’s definition of Social Advertising.
Lately I’ve been struggling with definitions, mainly [...]

Social Media – What are we doing this for?

Over the weekend I became addicted to twitter all over again because of one simple feature – “track”. “Track” in twitter will allow you to have any tweets with what you want to track sent to you. For the past couple of days I’ve been conducting a couple of experiments to see if it is [...]

Social Media: Evolution to Execution – PROMO Live presentation

Today I had the honor of moderating a panel on social media with some of my favorite thought leaders in the blogosphere. While I am very tired, I wanted to get the presentation posted…and will be updating this post with thoughts of the last two incredible days I’ve had with fellow blogger and social media [...]

Sharing the Harley-Davidson experience

With the ‘Age of Conversation‘ coming of…well..age, brands have been asking – how do we [brands, brand communication] engage in consumer’s conversations? I’ve always believed in a couple simple rules of thumb in engaging consumers with brand conversational/social media communications;
1 – give consumers something to talk about
2 – give consumers a place to talk
One of [...]