Reading through my tweeted links this morning came across Read/WriteWeb’s post SocialMedia Aims to Bring Attention Economy to Advertising discussing Seth Goldstein’s presentation of Seth’s new company SocialMedia.com at the Graphing Social Patterns conference. What caught my eye was the term Social Advertising and Seth’s definition of Social Advertising. Lately I’ve been struggling with definitions, ...
Over the weekend I became addicted to twitter all over again because of one simple feature – “track”. “Track” in twitter will allow you to have any tweets with what you want to track sent to you. For the past couple of days I’ve been conducting a couple of experiments to see if it is ...
Today I had the honor of moderating a panel on social media with some of my favorite thought leaders in the blogosphere. While I am very tired, I wanted to get the presentation posted…and will be updating this post with thoughts of the last two incredible days I’ve had with fellow blogger and social media ...
With the ‘Age of Conversation‘ coming of…well..age, brands have been asking – how do we [brands, brand communication] engage in consumer’s conversations? I’ve always believed in a couple simple rules of thumb in engaging consumers with brand conversational/social media communications; 1 – give consumers something to talk about 2 – give consumers a place to ...