Archive for the ‘Uncategorized’ Category

The need to slow down

The words of the master were sign #3;
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.
Mr Ferris Bueller
Seriously, in last 4-5 days I’ve seen nothing but signs that say – slow down. First it was the International Institute of Not Doing Much and then [...]

So I guess this advertising thing is going to really take off…

Browsing my feeds this morning found AdPulp passing along a Wall Street Journal article that ads that are targeted to the consumer, the consumer is 1/3 less likely to change the channel. Hot. So this whole thing about knowing your audience might pay off. I wonder if this study could be the foundation to a [...]

Social Media Articulated

I’ve been thinking/saying something like this for a while…but never got it articulated like this. From My Infocalypse
Social media is just humanity, magnified by technology, and not an industry or ’space’.
At time I’ve pulled my hair out because of how people either mis-used or forgot the ’social’ in Social Media (treated it too much [...]

When will pressure change behavior? Pushing a message to the obvious.

Some quick thoughts on my bus ride in this morning…
When will gas prices and economic pressures change peoples behavior?
Maybe I’m just been looking in the wrong places but I would have thought by now we would been reading studies and stories about how Americans are changing their driving behaviors. Or I would have more bus [...]

Call for Pecha Kucha entries (help)

I’m getting a Pecha Kucha night up going in Minneapolis. If you are interested in helping (or even presenting) drop me a line. What is Pecha Kucha? From the Pecha Kucha website -
What is Pecha Kucha Night?
Each presenter is allowed 20 images, each shown for 20 seconds each – giving 6 minutes 40 seconds of [...]

Fun > Awesome, Awesome trumps Armano, Dickman, Herb

Fun little twitter tool – http://www.tweetvolume.com/

It is important: Yes, We Can – Barack Obama Music Video

Because it is important.

It wasn’t my idea (good news, I’ve been promoted)

I read announcements on other blogs…but now that I have the same announcement, it’s a weird post to write. As of last week:
New title – Consumer Engagement Research Strategist
New responsibilities – I have a team to craft and grow
New challenges – Help brands and their messages engage with consumers
We are building/transitioning at my agency and [...]

Reasons to blog elevator pitch – what’s your game plan?

You’ve got an elevator ride, I’ll even be kind and say its 40 floors, to explain/convince to the president/department head/client why they/we should be blogging.
Chris Brogan has had some great advice, just wondering what’s your game plan?
I’ll repost a ‘top five’ in a couple of days. Use of key stats encouraged – 75% of Journalists [...]