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The need to slow down

The words of the master were sign #3;

Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.

Mr Ferris Bueller

Seriously, in last 4-5 days I’ve seen nothing but signs that say – slow down. First it was the International Institute of Not Doing Much and then Good magazine has an whole issue towards slowing down. So I did what any self-respecting person who thinks that the random appearance of three similar ideas/objects will bring meaning to life and slowed down. Here is what I’ve done so far.

1) I’ve stepped back. I’ve tried to observe what is going on around me. How are things moving around me? What am I moving around? So far, what I’ve noticed is things are not really that complex. If you just notice, most solutions and ideas are right in front of you. You just might need a different perspective. Going a tad slower allows for the possibility of multiple perspectives.

2) Enjoy more by doing less. 2K10 friendship day was great. Simple. Awesome. Noticed many small things. Felt weird and sorry and sad for Tyson

3) Turned the corner. Broke a promise never to blog too personal. Can’t win them all.

And in turn slow fashion…that’s about all I have to say about that for now. Though, has given me time to have a few good thinks.

A person should not believe in an “-ism,” he should believe in himself. I quote John Lennon, “I don’t believe in Beatles, I just believe in me.”

Mr Ferris Bueller

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So I guess this advertising thing is going to really take off…

Browsing my feeds this morning found AdPulp passing along a Wall Street Journal article that ads that are targeted to the consumer, the consumer is 1/3 less likely to change the channel. Hot. So this whole thing about knowing your audience might pay off. I wonder if this study could be the foundation to a larger engagement study.

And speaking of this advertising working, found via brandflakesforbreakfast.com and e-bay seller making his own ads (selling nice big jugs). Wonder how long before 1000s of ebay powerusers start doing this? And when they’ll buy online ad units to push their ads? Hmmm…but there is a business model in their somewhere.

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Social Media Articulated

I’ve been thinking/saying something like this for a while…but never got it articulated like this. From My Infocalypse

Social media is just humanity, magnified by technology, and not an industry or ’space’.

At time I’ve pulled my hair out because of how people either mis-used or forgot the ‘social’ in Social Media (treated it too much like another channel) and didn’t stop to consider that the ‘media’ was the conversation…not some type of published content (like in the traditional magazine sense).

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When will pressure change behavior? Pushing a message to the obvious.

Some quick thoughts on my bus ride in this morning…

When will gas prices and economic pressures change peoples behavior?
Maybe I’m just been looking in the wrong places but I would have thought by now we would been reading studies and stories about how Americans are changing their driving behaviors. Or I would have more bus friends. I’m just not seeing it, wondering when the tipping points hits and what it will be.

Messages to the obvious. I know having peace marches is important…but having them in the middle of Uptown Minneapolis is preaching to the crowd. How about peace marches is the middle of a suburb neighborhood where people need to think about it. I think about advertising this way…who do we really need to show our message to.

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