goodness in sharing…

The short of it: I’ve blogged on and off and off and quite and restarted and stopped and created an excuse and quite and….It’s been a vicious cycle. So why go at this again?

Well, I think we are actually headed into a really interesting time in the space that I work and like to spend time thinking about – some sort of digital marketing something. Think it is a good time to be writing again.

I’ve also decided to blog everyday for a year. 365 posts. I’ve needed a fun challenge for awhile now. To help supply material, things I find interesting I’m tumblring.

Kottke.org commented on The decline of cooking and the rise of watching people cook and what I wondered was what maybe needs to change is the watching/cooking experience of a TV cooking show, i.e. combine the two. We have plenty of TVs/computers in the kitchen these days… maybe it’s time to rethink the interaction between program, site and kitchen experience.

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This site is slick, but could they add some tag clouds, topic trends, etc. of what the Congress was saying? I really digging sites that helps us share data and create new ways to look at data. And I think people in general are as well. But one thing I haven’t sorted out is why do people like it? Do we like becoming conscious of our numbers or more a ‘gold star – Look at how well I did’ effect (an interesting conceptual consumption theory). Because we’re seeing more and more aggregated data sites like Mint.com getting us hooked on personal metrics.

Speaking of watching numbers and thinking you’re cool… guess who is #1 on dodgeball in the twin cities this weekend so far?

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I love watching/learning about Augmented Reality projects for two reasons. 1) It’s really interesting to have a technology force the discussion/idea to what is a ‘platform’ and how “digital” is moving off the computer screen 2) It’s a technology idea that is growing up right in front of our eyes. The improvements and cleverness are rapidly evolving. Here is one of the cooler ones I’ve seen in lately, spotted on Games Alfresco.

We’ve seen this before, but the AR business cards are really making some interesting steps forwards. The link has the video, which shows the interaction of being able to call the person directly from the AR. I like this demo because it is showing the possible adoption of video/mics built into most computers these days and combining your social graph (your social media footprint) with platforms outside of the computer environment.

Want to watch those spots from days gone by? Duke University has put a collection online. See what the Madmen were making

No, can’t drive your car with your iPhone, but close

Speaking of mobile phones, Americans no longer use them predominately to talk…52 percent of Americans use mobile for non-voice activities: Study. Which is pretty crazy to think about. I think we’ve passed the tipping point for mobile devices, and we should really start to think of mobile as another communication platform. Much like we think of the internet as a platform, we should think about how to weave mobile into our communication efforts as another main 360 connection point (and not just apps, but how people connect to data/communication on the go).

The Forrester Groundswell Awards are coming in, and it looks like some really interesting stuff. Nominated is the BLT (Bacon Lovers Talk) site.

Nascar Handpicks 28 Websites to Cover Races

I think this article is worth a read for a couple of reasons… it points to an interesting side of the evolution of media. Because of the financial impact of both newspapers folding and newspapers (along with other publishers) not being able to send reporters to cover the races Nascar realized that they needed find a new way to get coverage to help keep fans informed/enthusiastic about the sport. They opened it to find top sites that covered Nascar and give them passes to races.

This has impact on several areas of our business.

Media – we know that traditional publishers are dying. This could really impact the fragmentation of “eyeballs”.
PR – Traditional reporters are losing both their “voice” and “ access”.
Digital – There is more content to aggregate, more opportunities to help fans find and access the content.

Brands – Could “sponsoring” reporters, i.e. give them money to help them just cover events, be way to develop relationships with a “publisher” and their readers.

What are your thoughts?