I love my homemade fishsticks…so good, so tasty. So this is my blog. I know, long time, no blog. If you look back on my posts…you’ll see that general theme. Life gets in the way, unless you make a blogging schedule. Which I plan to do. And because I plan to blog more, this blog is going to be just about whatever I want. I’ll admit, I once that I was going to be a cool kid social media blogger of all things social media awesome. But, let’s be honest, there is enough of that on the internets as it is.
This blog is going to have stuff about me (for my family), stuff about my work (because I do dig the internets/digital world/social media land), and whatever else I chose.
So, come along for the ride or just stop by and enjoy the lemonade in the shade everyone now and then – you’re always welcome.
Alright, two things. I’ve got to get www.sawyerbeef.com up and going better than it is. I feel like it is important to practice what you preach. That is my family’s beef selling website. And it has a Facebook fanpage. And a twitter account. But besides having all that, you know what I think is important for people in my field? To get out there and try to sell something – for real. Like, seriously stand and a farmer’s market and hawk your wares (which I might add…the beef is excellent, I highly recommend you try some). But I think lots of us in the internets/digital/social media field (and advertising for that matter) loose site of what it means to really sell/connect with consumers. So yeah, I’ve got to get Sawyer Beef off the ground.
FYI – along the lines of practicing what I preach I recently have become a community social media manager for an art gallery. My friends with the gallery mean a great deal to me, so I want this to succeed as well. So, add Rosalux Gallery twitter and then go to there site, visit the gallery and buy some art already. If you don’t like the art, buy it and give it to me :)
Oh, and have you see me here yet? Hi Mom!
Some more out-loud blog thinking…
Thinking about how it is difficult to understand user intent on the web. Are they just searching for a price for a car because they are about to buy or because they are looking for a friend? I know, broad. But what I’m wondering is if there is a way to pre-shape intent before they arrive at your persuasion content/architecture.
I know we are getting better at filtering intent. I work on Subaru and if someone is on an endmenic site research cars and we have a creative message that adds value to their search and they click on it to get content directly from Subaru we have a better idea what content to get them because of the message they clicked on to get there…so there experience is better because it matches their intent.
And maybe that’s the answer…but it feels like there is something I’m not thinking about. It’s been a long day.
This just might be me rambling, going to explore this idea some more.
I’ve taken some time away from social media… i.e. blogging, twitter, etc. I needed to step back and soak some inputs in… and step away from the echo chamber. I’ve been evolving my thinking and here is where I’ve landed on a couple of thoughts.
Social Media – ROI, Value, Etc – It’s some sort of glue
I’ve been stepping back and looking at social media in a bigger picture context, and I think that is where you can prove value and ROI. As a stand alone project, social media’s ROI/Value can be difficult to prove to a CMO. “So, let me get this straight, by blogging you will increase my sales?” Now this in the thick of social media do have charts and graphs that can prove this… but it takes some digestion to get it (and having CMO’s actually participate to really get it). But if social media is part of a larger web presence for a brand/product – the value of why do it makes a lot of sense.
Organic Search/Search + Social Media
Reach + Social Media
Impressions + Social Media
In any of those contexts it gets much easier to explain the value/ROI of why you need social media involved in your web presence strategy.
This thing called the Web – No mom, that’s not just “another link”
Explaining what I do for work to anyone can at times be challenging. Explaining it to my mother is an art. One I have not completely mastered. But I will say, if you need to test any of your web ideas out…always run them past my mother. She will break your experience design without even trying. She’s brilliant like that and doesn’t even know it. Same with my father. May be the best usability testing team on the planet. But I digress ( I love saying that).
When I was trying to explain what I do the last time something really stuck with me. That the web is all activity or search, and that Web 2.0 is really about the activities we can do with the web. I know, I know…this is obvious to most of us. But not to my mother. And when you have to slow it down and explain it…that when we go to the web we are looking to “do something”, it makes a lot of sense that your web presence should be about an activity design, what do you what consumers to do where.
Leading by example – or, get out of the way
I’ve be dormant on the web presence/social media front for awhile. And I think the echo chamber has hit a point…put up or shut up. I sat down and looked at the projects I’ve done over the last 2 years. Some pretty cool stuff that I’m guessing nobody knows about. And some pretty cool things that never got done. It’s time to fail forward, fast.
Just a couple of things, rolling around in my head…