goodness in sharing…

Some interesting links I saw

07.28.2009 · Posted in Gets me thinking

We’ve seen this before, but the AR business cards are really making some interesting steps forwards. The link has the video, which shows the interaction of being able to call the person directly from the AR. I like this demo because it is showing the possible adoption of video/mics built into most computers these days and combining your social graph (your social media footprint) with platforms outside of the computer environment.

Want to watch those spots from days gone by? Duke University has put a collection online. See what the Madmen were making

No, can’t drive your car with your iPhone, but close

Speaking of mobile phones, Americans no longer use them predominately to talk…52 percent of Americans use mobile for non-voice activities: Study. Which is pretty crazy to think about. I think we’ve passed the tipping point for mobile devices, and we should really start to think of mobile as another communication platform. Much like we think of the internet as a platform, we should think about how to weave mobile into our communication efforts as another main 360 connection point (and not just apps, but how people connect to data/communication on the go).

The Forrester Groundswell Awards are coming in, and it looks like some really interesting stuff. Nominated is the BLT (Bacon Lovers Talk) site.

More fragmentation, more opportunities – Interesting media evolution

07.28.2009 · Posted in Gets me thinking

Nascar Handpicks 28 Websites to Cover Races

I think this article is worth a read for a couple of reasons… it points to an interesting side of the evolution of media. Because of the financial impact of both newspapers folding and newspapers (along with other publishers) not being able to send reporters to cover the races Nascar realized that they needed find a new way to get coverage to help keep fans informed/enthusiastic about the sport. They opened it to find top sites that covered Nascar and give them passes to races.

This has impact on several areas of our business.

Media – we know that traditional publishers are dying. This could really impact the fragmentation of “eyeballs”.
PR – Traditional reporters are losing both their “voice” and “ access”.
Digital – There is more content to aggregate, more opportunities to help fans find and access the content.

Brands – Could “sponsoring” reporters, i.e. give them money to help them just cover events, be way to develop relationships with a “publisher” and their readers.

What are your thoughts?

And those were excellent fishsticks

02.05.2009 · Posted in Other - that thing called life

I love my homemade fishsticks…so good, so tasty. So this is my blog. I know, long time, no blog. If you look back on my posts…you’ll see that general theme. Life gets in the way, unless you make a blogging schedule. Which I plan to do. And because I plan to blog more, this blog is going to be just about whatever I want. I’ll admit, I once that I was going to be a cool kid social media blogger of all things social media awesome. But, let’s be honest, there is enough of that on the internets as it is.

This blog is going to have stuff about me (for my family), stuff about my work (because I do dig the internets/digital world/social media land), and whatever else I chose.

So, come along for the ride or just stop by and enjoy the lemonade in the shade everyone now and then – you’re always welcome.

Alright, two things. I’ve got to get www.sawyerbeef.com up and going better than it is. I feel like it is important to practice what you preach. That is my family’s beef selling website. And it has a Facebook fanpage. And a twitter account. But besides having all that, you know what I think is important for people in my field? To get out there and try to sell something – for real. Like, seriously stand and a farmer’s market and hawk your wares (which I might add…the beef is excellent, I highly recommend you try some). But I think lots of us in the internets/digital/social media field (and advertising for that matter) loose site of what it means to really sell/connect with consumers. So yeah, I’ve got to get Sawyer Beef off the ground.

FYI – along the lines of practicing what I preach I recently have become a community social media manager for an art gallery. My friends with the gallery mean a great deal to me, so I want this to succeed as well. So, add Rosalux Gallery twitter and then go to there site, visit the gallery and buy some art already. If you don’t like the art, buy it and give it to me :)

Oh, and have you see me here yet? Hi Mom!