goodness in sharing…

Browsing my feeds this morning found AdPulp passing along a Wall Street Journal article that ads that are targeted to the consumer, the consumer is 1/3 less likely to change the channel. Hot. So this whole thing about knowing your audience might pay off. I wonder if this study could be the foundation to a larger engagement study.

And speaking of this advertising working, found via brandflakesforbreakfast.com and e-bay seller making his own ads (selling nice big jugs). Wonder how long before 1000s of ebay powerusers start doing this? And when they’ll buy online ad units to push their ads? Hmmm…but there is a business model in their somewhere.

So here is the problem I have with Chatback…I want others to see what others had to say, I want people to add to the conversation. While ‘chatting’ would be nice…it doesn’t capture the conversation.

With that said, here is my Chatback badge…give it a chat…because hey, it’s not like I don’t need another distraction at work.

Not having tv I’ve had to find other sources of video entertainment to consume when I come home late at night and need to un-plug the head for a bit. Here is one I re-watched a couple of days ago. It was a little too late to really get the wrap my head around how I would evolve her chat into my space…but I think there are some interesting tid bits in her chat.

(yes, this is a re-post…lost the original)

I’ve been thinking/saying something like this for a while…but never got it articulated like this. From My Infocalypse

Social media is just humanity, magnified by technology, and not an industry or ’space’.

At time I’ve pulled my hair out because of how people either mis-used or forgot the ’social’ in Social Media (treated it too much like another channel) and didn’t stop to consider that the ‘media’ was the conversation…not some type of published content (like in the traditional magazine sense).

Some quick thoughts on my bus ride in this morning…

When will gas prices and economic pressures change peoples behavior?
Maybe I’m just been looking in the wrong places but I would have thought by now we would been reading studies and stories about how Americans are changing their driving behaviors. Or I would have more bus friends. I’m just not seeing it, wondering when the tipping points hits and what it will be.

Messages to the obvious. I know having peace marches is important…but having them in the middle of Uptown Minneapolis is preaching to the crowd. How about peace marches is the middle of a suburb neighborhood where people need to think about it. I think about advertising this way…who do we really need to show our message to.

How exciting. If you click on it over to my Y! channel, we can chat live as well.

I’m getting a Pecha Kucha night up going in Minneapolis. If you are interested in helping (or even presenting) drop me a line. What is Pecha Kucha? From the Pecha Kucha website -

What is Pecha Kucha Night?

Each presenter is allowed 20 images, each shown for 20 seconds each – giving 6 minutes 40 seconds of fame before the next presenter is up. This keeps presentations concise, the interest level up, and gives more people the chance to show.

Started by architects and designers. Below is an example from slideshare…but probably doesn’t do justice without the narrative to go along with it. Pass the word on to anyone who you think might be interested.

| View | Upload your own

Maybe that is why I love my Ning(s).

And I don’t really want to get on someone bad side…and this is more a poke at social media enthusiasm than her. But really…you spent 9+ hours on a Saturday night making web 2.0 Easter Eggs? I mean…I just…I just shake my head. Was it better than my Saturday night…I’m not sure it is that tough of a call.

Paul Isakson makes some great, concise points on the future of marketing + advertising. Its one of those presentations that I’ve had rolling around but have not got it out on paper (and I would no where near made it this clean and straight forward). Very cool Paul!

| View | Upload your own

The next likemind.min I’m going to have to run a few things past Paul…I’ve been thinking on ‘brand utility’ and ‘add value through content’ and this slideshare has got the wheels turning.