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Need inspiration? Follow the money

At work I was asked to contribute to a white paper on “what provides you with inspiration” with further direction that “blogs are not allowed”. One of my colleagues shared that she picks a new place she wants to visit each month and researches it online like she was going there.

Clever. I like that and may steal it.

So I had a think as to where I take my mental breaks and get inspiration…besides blogs and RSS feeds. Looking back on my behavior over the last couple of months – I get a lot of inspiration from reading Smart Money and Fortune Small Business. I tend to read those magazines cover to cover. Why? Because from them you can read several different packs of tea leaves from several different angles. For example in this month’s Smart Money there is an article about the housing marketing – What’s Your House Really Worth?. Now, I haven’t read the entire article yet but the part of the article that got me thinking was how new home purchasers are using mortgage data pulled from multiple internet sites to make their offers – and getting great deals. Then they had a side bar reviewing the different sites.

What peaked my interest is how the internet is exposing data and the changed behaviors we have because of it. That there is enough data, accessible in a way for the average user to make a smarter decision about anything. I wonder if I need to make a t-shirt that says, “Did you check your internet before making that decision?”

I kid about that…but really, how many smarter decisions could we make if we would look at internet first?. I mean, I love my android barscan app to price check wine to compare prices and read reviews (although, hasn’t stopped me from buying it at that location yet…but I’m sure it will soon)

I like reading Smart Money and Fortune Small Business because it tips me off to the innovative ways people are solving problems around the business they create or the financial problems they are solving. You can learn a lot from what others are being successful at, and re-purpose that to ideation in your own life. That is one of the places I get inspiration. Thinking about it, I should probably ad the Economist to that list.

And no, this post was not solicited by either magazine

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A time to blog?

The short of it: I’ve blogged on and off and off and quite and restarted and stopped and created an excuse and quite and….It’s been a vicious cycle. So why go at this again?

Well, I think we are actually headed into a really interesting time in the space that I work and like to spend time thinking about – some sort of digital marketing something. Think it is a good time to be writing again.

I’ve also decided to blog everyday for a year. 365 posts. I’ve needed a fun challenge for awhile now. To help supply material, things I find interesting I’m tumblring.

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In need of better cooking TV experience, personal metrics and AR fun

Kottke.org commented on The decline of cooking and the rise of watching people cook and what I wondered was what maybe needs to change is the watching/cooking experience of a TV cooking show, i.e. combine the two. We have plenty of TVs/computers in the kitchen these days… maybe it’s time to rethink the interaction between program, site and kitchen experience.

This site is slick, but could they add some tag clouds, topic trends, etc. of what the Congress was saying? I really digging sites that helps us share data and create new ways to look at data. And I think people in general are as well. But one thing I haven’t sorted out is why do people like it? Do we like becoming conscious of our numbers or more a ‘gold star – Look at how well I did’ effect (an interesting conceptual consumption theory). Because we’re seeing more and more aggregated data sites like Mint.com getting us hooked on personal metrics.

Speaking of watching numbers and thinking you’re cool… guess who is #1 on dodgeball in the twin cities this weekend so far?
Being awesome at Dodgeball

I love watching/learning about Augmented Reality projects for two reasons. 1) It’s really interesting to have a technology force the discussion/idea to what is a ‘platform’ and how “digital” is moving off the computer screen 2) It’s a technology idea that is growing up right in front of our eyes. The improvements and cleverness are rapidly evolving. Here is one of the cooler ones I’ve seen in lately, spotted on Games Alfresco.

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Some interesting links I saw

We’ve seen this before, but the AR business cards are really making some interesting steps forwards. The link has the video, which shows the interaction of being able to call the person directly from the AR. I like this demo because it is showing the possible adoption of video/mics built into most computers these days and combining your social graph (your social media footprint) with platforms outside of the computer environment.

Want to watch those spots from days gone by? Duke University has put a collection online. See what the Madmen were making

No, can’t drive your car with your iPhone, but close

Speaking of mobile phones, Americans no longer use them predominately to talk…52 percent of Americans use mobile for non-voice activities: Study. Which is pretty crazy to think about. I think we’ve passed the tipping point for mobile devices, and we should really start to think of mobile as another communication platform. Much like we think of the internet as a platform, we should think about how to weave mobile into our communication efforts as another main 360 connection point (and not just apps, but how people connect to data/communication on the go).

The Forrester Groundswell Awards are coming in, and it looks like some really interesting stuff. Nominated is the BLT (Bacon Lovers Talk) site.

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