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Pre-shape “intent” to your website…rambling thinking

Some more out-loud blog thinking…

Thinking about how it is difficult to understand user intent on the web. Are they just searching for a price for a car because they are about to buy or because they are looking for a friend? I know, broad. But what I’m wondering is if there is a way to pre-shape intent before they arrive at your persuasion content/architecture.

I know we are getting better at filtering intent. I work on Subaru and if someone is on an endmenic site research cars and we have a creative message that adds value to their search and they click on it to get content directly from Subaru we have a better idea what content to get them because of the message they clicked on to get there…so there experience is better because it matches their intent.

And maybe that’s the answer…but it feels like there is something I’m not thinking about. It’s been a long day.

This just might be me rambling, going to explore this idea some more.